Market Research
Market research involves the timely collection of accurate data to provide organizations the information needed to make sound, evidence-based decisions. The need for market and social research is growing as business and government leaders look for more effective tools to help them better understand the changing dynamics of new and existing markets.
Banister Research has the capabilities to complete a wide range of research projects utilizing a variety of research methods. Market research services offered include the following:
- survey development and implementation (mail-out, in-person, telephone, fax, e-mail, web surveys)
- customer satisfaction surveys
- mall intercept surveys
- focus group facilitation
- market feasibility studies
- marketing plans
- public opinion research
- Computer Assisted Telephone Interviewing (CATI)
- maintain and operate 9 interviewing stations
- interviewing with full support
- in-depth cross-tabulations
- CATI programming
Erik Benke
Erik is our most recent addition to the Banister Team. He possess a wealth of experience in management of daily data collection activities in data verification, sample selection, programming, data verification and data analysis. Erik manages our 45 survey staff and oversees the Computer Assisted Telephone Interviewing system. He is also directly responsible for supervising the data coding and generation of detailed data.
Edmontonians Magazine Poll Station
Banister Research conducts a monthly poll for the Edmontonians magazine. Edmontonians is a local publication which profiles people, places and events in the capital region. The Poll Station surveys 100 local residents or business people regarding a variety of interesting topics. While the results of the research are not statistically reliable, they do provide a qualitative indication of what people are thinking. Each month, the Banister Research website is updated to include the new Poll Station results.